Phone numbers direct offline marketing to online pages

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Businesses are beginning to connect offline marketing with direct online sales — we've already seen print magazines that let users ‘like’ products on their Facebook page. Inspired by QR code functions, Hitchly has developed a simpler approach using phone numbers generated from URLs. Hitchly’s platform creates a unique short phone number from a complex URL that businesses feature in their physical advertising, such as billboards and TV ads. Unlike QR codes, users are not required to download an app to use Hitchly — they simply call or text the number and receive a text back containing the link to a…

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