Mobile app wakes users earlier on days with wintry weather

Mobile app wakes users earlier on days with wintry weather

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It’s about this time of year that those living in the Northern Hemisphere’s wintry regions can begin to feel the toll of the winter weather on their daily lives. One effect of the difficult conditions is that daily commutes to work are often impeded by snow and ice, and that’s where Winter Wake-Up comes in. The new mobile app from Belgian ad agency Boondoggle functions as a standard alarm clock, but it wakes users earlier than usual if there has been unexpected snow or icy conditions during the night.

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