On product publishing

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Developed in Melbourne by Modern Media Concepts, iLove is a 32-page, full-colour magazine contained within a glossy label on a 600ml bottle of spring water. It's the world's first magazine on a bottle, and is published in four separate editions fortnightly. iLove's female target audience should love its purse-sized format, which makes it great for reading on the tube or while having lunch, and advertisers will be enamoured by its reach – a weekly circulation reaching 150,000 this month (March 2006) and growing, which will soon make it Australia's largest women's magazine. A magazine for children and one for men…

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