Online atelier lets customers design their own clothing

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Before the days of mass-produced clothing, many people had their own tailors to create bespoke, made-to-order suits and dresses. Until today, this kind of service has been out of the financial reach of most. Now, there is an alternative for those who don’t want cookie-cutter clothing and, unsurprisingly, it uses digital tools to transform a traditional service. Frilly, a Los Angeles-based online atelier, allows customers to choose a piece of clothing, and then customize almost everything about it - from hem length and color to material and style. Frilly co-founders Jeni Ni and Shangwei Ding were inspired to start the…

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