Online catalog recommends products based on friends’ likes

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Last year we spotted 15gifts offering individuals struggling to think of ideas for presents a curated selection of recommendations based on their friends' online profiles. Now Pickie aims to provide personalized product catalogs for the user to browse for themselves, based on the items being discussed by their friends on social media sites. Currently in private beta, Pickie customers first enter details about themselves – such as gender and product interests – before linking their account to Facebook, Twitter, Pinterest and other social networks. The site then collates data on what contacts on these network users are talking about and…

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