Online fashion store lets women browse shirts by bra size
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
We recently saw Russian site Suit Up provide a way for shoppers to see how clothes might fit them virtually before they buy. Now a new collection for women uses the Triofit system, which takes into account the wearer's bra size when buying online. Created by InStyle Essentials, the range features three types of tops for women – a Classic Button Front shirt, a Bow Blouse and a Weekend Tunic. The Triofit system was developed by Rebecca Matchett and Drew Paluba, but the InStyle collection is the first to integrate the method for sizing. Rather than using more simple measurements…
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