Online fashion store lets women browse shirts by bra size

Online fashion store lets women browse shirts by bra size

wearable-tech-snapshot-cover
Enjoy this article? You may also be interested in our Wearable Technology Innovation Snapshot >>
ga('send', 'event', 'Fashion & Beauty', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Style & Design', 'article', 'article-industry-impression', {nonInteraction: true});

We recently saw Russian site Suit Up provide a way for shoppers to see how clothes might fit them virtually before they buy. Now a new collection for women uses the Triofit system, which takes into account the wearer’s bra size when buying online.

wearable-tech-snapshot-cover
Enjoy this article? You may also be interested in our Wearable Technology Innovation Snapshot >>

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update