Online fashion store lets women browse shirts by bra size

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We recently saw Russian site Suit Up provide a way for shoppers to see how clothes might fit them virtually before they buy. Now a new collection for women uses the Triofit system, which takes into account the wearer's bra size when buying online. Created by InStyle Essentials, the range features three types of tops for women – a Classic Button Front shirt, a Bow Blouse and a Weekend Tunic. The Triofit system was developed by Rebecca Matchett and Drew Paluba, but the InStyle collection is the first to integrate the method for sizing. Rather than using more simple measurements…

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