Jewelry e-commerce platform also educates customers

Jewelry e-commerce platform also educates customers

A new online jewelry marketplace only hosts approved sellers, and educates buyers about the prices they should be paying.

United States4 Mar 2016
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The US jewelry and fine watches market is worth USD 80 billion, but e-commerce platforms account for a very small portion of that — around 5-7 percent. Now, Ice.com is an online jewelry marketplace that hopes to change this. As well as offering affordable, quality jewelry from vetted sellers, it aims to educate its buyers about what prices they should be paying.

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