Jewelry e-commerce platform also educates customers

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The US jewelry and fine watches market is worth USD 80 billion, but e-commerce platforms account for a very small portion of that — around 5-7 percent. Now, Ice.com is an online jewelry marketplace that hopes to change this. As well as offering affordable, quality jewelry from vetted sellers, it aims to educate its buyers about what prices they should be paying. The Austin-based startup, led by entrepreneurs Justin Yoshimura and Brandon Proctor, purchased the domain from the previous owners, who also used it as an online jewelry store. The marketplace recently launched out of beta with 100,000 items from…

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