Online luxury retailer launches new store concept

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Online fashion unicorn Farfetch has opened a new bricks and mortar outlet of cult luxury boutique Browns. The store, Browns East, will be the first new Browns store to open in 20 years. It is located in a former print factory in Shoreditch, London, and is the first of Farfetch’s new Stores of the Future, retail stores which combine technology and physical space.

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