Online luxury retailer launches new store concept

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Online fashion unicorn Farfetch has opened a new bricks and mortar outlet of cult luxury boutique Browns. The store, Browns East, will be the first new Browns store to open in 20 years. It is located in a former print factory in Shoreditch, London, and is the first of Farfetch’s new Stores of the Future, retail stores which combine technology and physical space. The Store of the Future concept is based on statistics that show luxury e-commerce purchases plateauing at about 20 percent of the total luxury market by 2025. This means that the vast majority of luxury sales will continue…

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