Online platform connects smallholder farmers with marketplace
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Based in Accra, AgroCenta was set up specifically for the benefit of Ghana’s smallholder farmers. Knowing the hardships the farmers faced, the founders of AgroCenta have created four distinct services as part of their agritech startup. AgroTrade, TruckR, AgroInfo and AgroPay work together to bring often unconnected farms and farm families in direct contact with the marketplace from which they sell. Most of Ghana’s smallholdings produce staple food crops, making it even more of a travesty when crops do not make it to market in time to be sold before they rot. AgroCenta’s services are centered around mobile phone access. Furthermore, AgroCenta agents work closely with farmers to help them navigate the platform and access the best price for their crops.
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