Platform facilitates event marketing, both online and offline

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We've already seen online platforms being used to organize concerts on a small scale with Belgium's Slowbizz. Coming out of the Netherlands, Planspot aims to be a more comprehensive way to promote events — combining social media and online marketing planning. Set to be launched in September, the platform enables users to create an event, which can then be easily published on social networks without leaving the Planspot website. Twitter hashtags and events created on Facebook prior to signing up can be imported and synced with the user's account and statistics – including numbers of attendees and those interacting online.…

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