For every online shopper, a clothing size profile via webcam

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A full 40 percent of the clothing purchased online ends up being returned, and most often the reason is that it doesn't fit. That's according to Berlin-based UPcload, which has devised a way to assess shoppers' sizes via webcam before they buy. To get their fit measured by UPcload, consumers need only have access to a webcam and a CD for calibration. Specific measurements of their arm length, chest circumference and more are then calculated and converted into reliable clothing size recommendations by UPcload's software development team. UPcload will also take textile characteristics into account when making recommendations. Users can…

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