Online shoppers get opinions from social media friends

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Online retailers are using more and more new tech to make the most of customers' affinity for social media, and we saw this with a keyboard plugin that lets sellers easily communicate with buyers across a number of messaging apps. Now, a new platform is helping e-commerce platforms tap into the power of peer recommendations. Askourt is integrated into web shops and apps from the backend so that shoppers don’t need to download any plugins or apps. The software identifies shoppers that are likely to leave without completing a purchase, and will offer a chat box with an e-commerce employee.…

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