Online supermarket shuns product branding for quality

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While food was once sought in shops purely to feed, consumers are now quick to become besotted with unique packaging and often gimmick-covered buzzwords and branding. Much like the public reacts to out-of-the-ordinary awareness campaigns or branding powering a free cycle scheme. In the retail world how something looks often manipulates opinion of an item before even knowing what it is. San Francisco and Minneapolis-based Brandless hopes to change this perspective with its ‘brandless’ goods, which include food and cleaning products. These items focus on quality for a better price, eliminating BrandTax that is a hidden cost when buying a national…

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