Online course trains tattoo artists to spot skin cancer
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For Brazilian beachgoers, days spent soaking up the sun's rays can be fun, but can also lead to skin cancer if the necessary protection isn't taken. What's more, young people in particular believe that skin cancer checks are more for the elderly. In order to get through to the youthful demographic, a project called Tatuador Consciente is teaching tattoo artists how to detect signs of melanoma and other skin cancers while they're inking. Initiated by Ogilvy Brasil for the sunscreen brand Sol de Janeiro, the project initially trained up 200 tattoo artists from across Brazil with help from the A…
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