Online bookstore with a voyeuristic twist

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There's no shortage of online booksellers, but a new UK-based store has come up with a novel way to keep users coming back. Shoppers at BookRabbit can upload photos of their bookshelves for viewing by the community at large, fostering comparison, interaction and—you guessed it—more shopping. BookRabbit, which just went through its public launch in May, aims to be an online bookshop that "dynamically connects readers, authors and publishers through the books they own." It also claims to be cheaper than Amazon on the top 100,000 titles, and offers free delivery within the UK. More interesting, though, are the ways…

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