Car insurer alerts clients by text message when roads get icy

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A Dutch car insurer for women recently launched a useful new service. As soon as weather warnings are issued about conditions that could make driving hazardous, Onna-onna sends its clients a text message advising them to be extra alert or even stay off the road. The company relies on weather reports from the National Meteorological Institute, and provides the text messages free of charge to clients who have signed up for them. Aiming to reduce the number of accidents caused by heavy winds, icy roads and severe thunderstorms, the warning service is part of Onna-onna's wider efforts to promote road…

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