Coffee brand serves up free drinks and experiences in “feel good” café

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From a marketing perspective, cafés have always been a good choice of venue in which to create unique and enticing atmospheres, and regular readers may remember the game themed Snakes & Lattes café in Toronto. Now we've come across an effort from coffee brand Maxwell House, serving free coffee and positive stories to the people of Toronto at their Optimism Café. The centrally located café, open for the month of July, was part of the longer running “Brew Some Good” campaign, which included TV ads and social media activity. Offering free coffee, Wi-Fi and even dog biscuits, anyone was welcome…

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