Organic peas & a manicure

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After having thoroughly established that shoppers are willing to pay premium prices for natural and organic products, Whole Foods is adding premium services to match: an in-house spa and concierge services that include personal shoppers. A Whole Foods store in Dallas is the first to incorporate a full-service spa. Located on the store’s second floor, ReFresh has seven treatment rooms, its own retail space (a store within a spa within a store) and a private veranda balcony ‘for outdoor relaxation, spa meals and retreat’. The spa is run by Whole Foods, not outsourced to an existing spa brand. The spa…

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