Outdoor clothing brand uses NFC technology to digitise products
Fashion & Beauty
An outdoor equipment maker is using NFC technology to connect users with their products.
Spotted: Outdoor equipment maker Mammut Sports Group AG has released a new mobile app that uses near-field communication technology to connect with its products. The Mammut Connect app will allow users with an NFC-enabled smartphone to scan chips embedded in their Mammut products, to learn more about them. Mammut claims it is the first outdoor brand to use NFC chip-reading technology in this way. The app also acts as a built-in social platform that allows users to share photos, videos and maps of their outdoor adventures. In addition to its other features, the app will also include videos and news relating to Mammut-sponsored professional athletes.
Swiss-based Mammut is hoping its new app will resonate with customers who want to communicate with the brands they use. According to Mammut CEO Oliver Pabst, Mammut is building an entire ecosystem. “With Mammut Connect — a broad portfolio of real customer added value — we are creating an innovative platform and underlining our ambition to become digital leaders in the outdoor sector.” Pabst points out that customers today actively contribute and give feedback. Customers also have more concrete demands than they did a few years ago.
At Springwise we have seen how products are becoming more connected in order to increase customer interaction. We’ve previously seen goods personalised with tags that unlock digital content. More recently, we covered a beer label that uses NFC and facial recognition to communicate with customers through an app. By combining product information with lifestyle inspiration, Mammut is creating a new way of bringing interactive product information to the consumer.
31st January 2019