Outdoor clothing brand uses NFC technology to digitise products

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Outdoor equipment maker Mammut Sports Group AG has released a new mobile app that uses near-field communication technology to connect with its products. The Mammut Connect app will allow users with an NFC-enabled smartphone to scan chips embedded in their Mammut products to learn more about them. Mammut claims it is the first outdoor brand to use NFC chip-reading technology in this way. The app also acts as a built-in social platform allowing users to share photos, videos and maps of their outdoor adventures. In addition to its other features, the app will also include videos and news relating to…

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