Outdoor ads target air travellers

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UK-based Ad-Air Group is taking outdoor advertising to a higher level with a planned network of flat-on-the-ground billboards, each five acres in size. All ads in the network will be strategically placed along the flight paths of the world’s major airports. Given their enormous size, passengers will have plenty of time to reflect on an ad’s message as their plane takes off or approaches an airfield. The company spent more than seven years securing strategically placed plots of land and will charge a reported GBP 40,000–80,000 per month based on an ad’s location. The first of what will be 30…

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