Packaging lets consumers message the farmers that made their food

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Consumers don't often have an intimate knowledge of where the food they buy at the supermarket or consume in restaurants comes from, but we have seen efforts to greater inform customers, most recently with the Harney Sushi restaurant, which details its sustainable fishing practices through edible QR codes on the meals themselves. Going slightly further, however, Cisse Trading Co. is now including QR codes on its baked goods and hot drinks that enable customers to send a message to the farmers that harvested the ingredients. The company focuses on Fairtrade chocolate-based desserts and cocoa beverages, whose ingredients are sourced from…

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