Paint company simplifies color-choosing with personal recommendations

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In a world of constant technological advances, no aspect of life remains untouched. Wall paint is just one of these rarer areas of innovation. We have seen the creation of Belay, a peelable paint layer in a variety of colors that protects surfaces from scratches. The start-up SolCold is also developing a paint that can actively cool buildings down using light from the sun. This paint design aims to keep energy costs down and reduce environmental impact. The latest paint-related innovation comes from Clare, and is a simplified process of paint shopping and selection. Devised by interior designer and entrepreneur…

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