In Pakistan, jobs marketed to low-literacy populations through viral game
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One of the most popular ways to market low-level job vacancies is using listings pages in local newspapers, but this excludes the large proportion of those in developing countries who – even though they may have the skills for the job – can't read or write. Hoping to tackle this problem, the Polly platform is a fun voice-based cell phone game that also acts as a tool to market job opportunities to those with poor literacy. Developed by researchers at the Carnegie Mellon University in Pittsburgh and Lahore University of Management Sciences in Pakistan, the service allows users to phone…
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