Paper catalogue can connect to digital devices

Paper catalogue can connect to digital devices

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Despite the rise of digital technology, there are still many advantages to paper catalogues. Now, a Portuguese start-up is combining digital and print catalogues to give businesses and consumers the best of both worlds. Magik Book is a physical catalogue that links to digital devices. As the pages are turned, a smartphone or tablet responds with synchronised videos, animations, music, images, or interactive models. The Magik Book is designed as a marketing tool for luxury products and high-end brands such as automobiles, jewelery and hotel stays.

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