Qantas' Status Hold initiative enables frequent flyers to keep their status over a 18 month period after having a child.
Even frequent flyers are unlikely to be traveling as much when they become new parents. Previously, those loyal customers would have lost their membership status and had to rebuild to silver, gold or platinum benefits. But now, Qantas’ Status Hold initiative will enable customers to take ‘parental leave’ and maintain their status over a 18 month period after having a child.
Any Qantas Frequent Flyer member who is expecting or has just had a child can participate. They must simply show that they are taking six consecutive months off paid employment to spend time with their family. Both parents are applicable, as are foster parents or those adopting. The scheme enables them to continue enjoying benefits such as lounge access, membership offers and preferred seating options, without needing to earn the required amount of points.
What other businesses could offer parental leave schemes to loyal customers?