For parents of students, subscription box replaces the traditional care package

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Sending a regular parcel of essentials is a common way for parents to make sure their college-age kids look after themselves while they're away studying. Now Pijon wants to help those parents, offering a subscription service with product ideas designed to keep students healthy. The service comes in two versions – one for boys and one for girls – and each box contains a selection of different products that will help students in their studies and new lifestyle. The startup's first box – which followed a theme of 'Back to School' – contained healthy fruit and nut bars, Dorset Cereals…

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