Parking lot barrier only opens if drivers pass a breathlyzer test

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We've recently seen a couple of examples of campaign using innovative ideas to curb drink driving, such as special labels on Steigl bottles and AmBev's Beer Turnstile. Now Belgium's Responsible Young Drivers (RYD) initiative has developed a car park barrier that only opens if drivers pass a breathalyzer test. According to statistics from the organization, 33 percent of road deaths that occur at the weekend involve drivers under 25 years old. In an attempt to stop revellers getting behind the wheel after a night out, RYD set up barriers at the parking lot of Carré, one of the most popular…

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