Cake connects to AR app to play a custom song or message

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La Famille – a confectionery based in Takamatsu, Japan – have put an innovative twist on the German baumkuchen (baum cake). Baum cakes have a dark chocolate and black cocoa base and are a very popular dessert in Japan. La Famille’s creation, ‘Baum Records’, is a record-shaped dessert that can play a customizable song or message. A successful crowdfunding campaign secured the products commercial launch in Japan. Baum Records works by connecting to COCOAR2, a free augmented reality app that is compatible with both iOS and Android. Once consumers download the app, and hold their smartphone over the dessert, an…

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