Pay-what-you-like investment banking

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Large investment banks are able to make huge profits by charging users for various services. US-based Aspiration is instead introducing a pay-what-you-like approach to fees. Aspiration wants to see a move away from the profit-driven fees that investment banks attach to user accounts, instead opting for a ‘Pay What Is Fair’ fee model. In their own words: “We’re confident enough in our products and the honor of our customers to trust you to do the right thing.” The fees function like tips — the user is free to set the management fee they will pay to Aspiration, which can be…

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