Paying newsstand buyers a bit of respect

ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});

Just a quick example of smart, integrated online/offline thinking from one of Springwise's favorite magazines, Business 2.0. Newsstand buyers will now find a code inside the magazine that grants them access to the subscription-only archives, the Web Guid, and expanded coverage of print stories. The code is valid until the next issue appears on sale at newsstands. Time Inc, who own Business 2.0, started introducing these access codes as part of a 'restricted content' strategy back in May. With more and more papers and magazines requiring some sort of registration or membership, Time Inc's newsstand access code initiative will no…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.