In 15 minutes, a Facebook storefront

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It’s a well-known fact that the more steps a shopper must take in order to make a purchase, the less likely that purchase is. The same is true for shoppers on Facebook, of course, which is why San Francisco-based Payvment has developed a tool that lets them buy from vendors without ever leaving the site.

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Enjoy this article? You may also be interested in our Shopping Innovation Snapshot >>

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