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The crowds have already been the source of untold numbers of successful business ideas, and regular readers may recall MindSumo, a platform where businesses can invite students to solve problems. On a slightly different tack, UK-based Public Scroll is an online space where ideas can be submitted by anyone for brands to acquire. Anyone can submit an idea to Public Scroll, and they will decide whether or not to post it on the site. Those that make it through the company’s screening process then become available for browsing by brands large and small. When a brand finds one it’s interested in, it can purchase and claim that idea and Public Scroll’s team will help develop a detailed digital solution to meet the brand’s specific needs. The creator of the idea, meanwhile, earns half the price paid by the brand. Companies looking for something in particular can also submit a brief requesting a bespoke digital solution. What could be more effective than turning to the masses for the next big thing? One to test out for your own brand’s next challenge?