Sign in to view
member only content

It wasn’t all that long ago that most technology came in just two colours: black and grey. Palette options for laptops have been around for a while now, however, and a new partnership between Dell and nail-polish maker OPI promises to send the list of choices into overdrive. Just in time for the holidays, Dell Mini, Inspiron and Studio laptops will soon be available in colours including “I’m Not Really a Waitress,” “Strawberry Margarita” and “Kyoto Pearl.” Twenty-six new colours will be added exclusively to the current Dell Design Studio palette and pattern options beginning next month in the US, and they will include not just 20 classic OPI colours but also six holiday-themed shades such as “Dear Santa,” “Merry Midnight” and “Smitten with Mittens.” Seasonal shades will vary, and availability in other countries will follow the palette’s US introduction. Select OPI colours will also be available at many retailers. Colour choices are Dell’s most popular option for its consumer laptops, it says, proving once again that a splash of style can go a long way towards setting contenders apart. Could a bold new palette—and a smart brand partnership—create fresh excitement about *your* product line…?