Peer-to-peer micro jobs app targets Gen-Z
Android and iOS-enabled app Pickle is helping get the job done by connecting users who need assistance with odd tasks with those possessing the skill set to help. Users submit what they want or need and whether they are paying for the assistance, and those who are willing can get in touch, negotiate and confirm their cooperation. The app targets ‘Generation Z’, defined by researchers as those born from the mid-1990s to early-2000s, who are looking to make money fast by doing one-off jobs in fields they are interested in. This group is also defined as particularly ambitious, socially conscious and more likely to embrace the concept of sharing economies.
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