The pepper grinder that turns off phones at dinner time

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Smart devices have transformed family dinners from a time to connect with loved ones into a feast of technology, much to the despair of parents. That is the basis of the latest marketing campaign from Dolmio in Australia. The pasta sauce brand has created the Dolmio Pepper Hacker — a technology off-switch hidden inside a pepper grinder, which enables Australian mums to covertly shut off all technology for 30 minutes. Created with the help of marketing agencies Clemenger BBDO Sydney, Pollen, Starcom and Ogilvy PR, Dolmio provided a number of homes with the Pepper Hacker and secretly filmed the result.…

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