Personalized film adjusts to the viewer’s taste

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We’ve seen the development of a pair of headphones that play songs based on users' brainwaves, and now the BBC is testing a system that shapes films to suit the viewer's unique preferences. Visual Perceptive Media is a short film produced with many separate elements, all of which will flow contiguously. First, an app will scan users' musical listening histories, and ask them a series of questions to do with their personality, age and gender. This data is then used to shape aspects of the film, including the narrative, characters, and music, and the film will change to please the…

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