Perfume meets retail theater

ga('send', 'event', 'Fashion & Beauty', 'article', 'article-industry-impression', {nonInteraction: true});

The Amouage perfume brand is available in 26 countries worldwide and is reputed to be the most valuable perfume in the world. No wonder then that when the fragrance company recently decided to open a new store, it turned out to be nothing short of spectacular. Borrowing elements from regular bars, Amouage's 'perfume bar' in Muscat City Center, Oman, offers inverted perfume bottles, bar-style seating, and knowledgeable perfume baristas who decant 25 ml perfume pegs for customers. Extra DORMANDISE twist: the perfumes on sample and sale are all discontinued Amouage brands, like Ubbar or Silver Crystal, which adds to the…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update