Personalised stamps (or Licking the back of your own face)
Advertising & Marketing
Dutch postal service TPG Post now lets customers create their OWN stamps, using a picture or photograph of their own choice.
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Australia Post Canada PostTPG Post now lets customers create their OWN stamps, using a picture or photograph of their own choice
In The Netherlands, Dutch postal service TPG Post is catering to the obsession of millions of individuals who secretly dream of immortality: TPG Post now lets customers create their OWN stamps, using a picture or photograph of their own choice, valid on everything from postcards and letters to brochures and packages. Think mug shots, baby pics or family portraits.
How it works: on the TPG website, customers access the dedicated ‘my stamps’ application. A minimum order of 10 stamps will set you back about 12 euros (approx. US$14). After selecting a suitable decoration and uploading your photo of choice, you fill in your address and payment details, and a set of ultra-personalized stamps is on its way.
Opportunities
For consumers and businesses, this is a cool, eye-catching promotional tool. For postal companies around the world, this may mean juicy revenues in a market severely harassed by email and other digital dangers. Similar services do already exist in Canada and Australia, though Australia Post and Canada Post still require you to send a ‘real’ photograph and paper order form by snail mail, which makes the whole process a little too ‘old economy’ for us! 😉
Opportunities
For consumers and businesses, this is a cool, eye-catching promotional tool. For postal companies around the world, this may mean juicy revenues in a market severely harassed by email and other digital dangers. Similar services do already exist in Canada and Australia, though Australia Post and Canada Post still require you to send a ‘real’ photograph and paper order form by snail mail, which makes the whole process a little too ‘old economy’ for us! 😉3rd July 2003
Website: www.tpgpost.nl/
