Personalized fashion store hides clothes that won’t fit

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Anyone who's ever ordered clothes online knows that getting an item that fits is by all means hit and miss. Brands such as Stantt and Threadmason have in recent times introduced up to 50 different size options to cater for the varying shapes of the human body, and now Fitbay is an online fashion discovery service that promises to only show users items that fit their body. Currently in private beta, the platform is essentially a meeting place for like-minded and like-bodied consumers looking for clothes that work with their particular body shape. Users don't have to measure anything —…

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