Personalized fashion straight from the catwalk unlocks extra content when scanned

ga('send', 'event', 'Fashion & Beauty', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

The Netherlands has already provided a way for retailers to turn online video into an opportunity for online sales through the VideoDeals system. The recent release of UK fashion designer Burberry's Autumn/Winter 2013-14 collection has included similar technology with the Runway Made to Order service, which enables consumers to purchase tailored goods straight from the catwalk, personalized with tags that unlock digital content. Previewing the collection last month, fans were able to watch the launch live via video stream on the company's website. If they saw a piece they liked, they could click to add it to their basket and…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.