Personalized fashion straight from the catwalk unlocks extra content when scanned
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
The Netherlands has already provided a way for retailers to turn online video into an opportunity for online sales through the VideoDeals system. The recent release of UK fashion designer Burberry's Autumn/Winter 2013-14 collection has included similar technology with the Runway Made to Order service, which enables consumers to purchase tailored goods straight from the catwalk, personalized with tags that unlock digital content. Previewing the collection last month, fans were able to watch the launch live via video stream on the company's website. If they saw a piece they liked, they could click to add it to their basket and…
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