Personalized fashion straight from the catwalk unlocks extra content when scanned
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
The Netherlands has already provided a way for retailers to turn online video into an opportunity for online sales through the VideoDeals system. The recent release of UK fashion designer Burberry’s Autumn/Winter 2013-14 collection has included similar technology with the Runway Made to Order service, which enables consumers to purchase tailored goods straight from the catwalk, personalized with tags that unlock digital content.
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