Friska's new loyalty app creates personalized offers for each customer using their previous buying patterns.
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Bristol-based company Friska has been serving healthy fast food to customers at their three restaurants since 2009. Now, a new collaboration with point of sale tech company EPOSability will enable them to offer an innovative behavior-dependent loyalty system to their growing customer base.
The unique loyalty app creates personalized offers for individual customers based on their buying patterns. First, information is gathered via Friska’s online ordering system and customer database. Then, rather than sending the whole database generic offers, the integrated IT ecosystem formulates customized offers for each customer, which they can view in the app. Customers can redeem the deals when pre-ordering food, avoiding queues in-store at busy times. They can also send feedback via the app.
Could other hospitality businesses integrate EPOSability’s tech to improve customer service?