Petri dish full of live bacteria used to advertise soap

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As consumers grow increasingly mistrustful of advertising, the industry has become more innovative in its approach to attention grabbing campaigns. We wrote about this advertising agency that partnered with a mask manufacturer to gamify the process of checking pollution levels, offering discounts to the worst affected. Now, Latin American branding company The Electric Factory Group have created a campaign using poster seized petri dishes containing live bacteria.

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