Petri dish full of live bacteria used to advertise soap

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As consumers grow increasingly mistrustful of advertising, the industry has become more innovative in its approach to attention grabbing campaigns. We wrote about this advertising agency that partnered with a mask manufacturer to gamify the process of checking pollution levels, offering discounts to the worst affected. Now, Latin American branding company The Electric Factory Group have created a campaign using poster seized petri dishes containing live bacteria. The new campaign for soap brand Lifebouy attempts to rethink traditional promotional methods, proving that traditional advertising isn’t dead. The Electric Factory Group have created giant petri dish ‘posters’ or “Bacteriads” containing bacteria…

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