In Kenya, Procter & Gamble has just launched a two-year programme that will supply over 600,000 underprivileged girls with sanitary towels to ensure they remain in class during menstruation. A large number of girls in rural Kenya skip school during their monthly period, because their families are too poor to buy sanitary towels. It’s estimated that this causes an average girl to miss more than a month of school each year. Working with Nakumatt, a Kenyan supermarket chain, and The Girl Child Network, P&G is matching the number of sanitary towels donated by Nakumatt shoppers to help girls stay in school throughout the month. And yes, of course this is a clever way to introduce consumers to one’s brand, and of course companies like P&G are in it for the profits, but that’s what businesses do. Hey, as long as all involved win! What is your brand doing to help out those who need it most?