Pharmacy chain promotes wellness with lighted windows

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In northern Europe, winters are long and sunlight is rare. Research shows that in these regions, up to half the population can suffer from vitamin D deficiency. To help, Swedish pharmacy chain Apotek Hjartat decided to use its store windows to provide light therapy. Pedestrians in central Stockholm can now boost their energy by standing in front of the stores’ windows. These windows have been fitted with specially-adapted fluorescent lamps which then emit a light similar to natural daylight. The lamps flicker on whenever someone passes by the windows. The project was devised by Swedish PR agency Wenderfalck as a…

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