With each pizza delivered in Spain, books for the Colombian needy
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Much the way the ColaLife project has worked to piggy-back on Coca-Cola's formidable distribution networks to get medicine dispersed where it's most needed, so the Books for Colombia effort aimed to capitalize on the pizza deliveries in Spain to get books to the Colombian needy. Taking place between January 10 and February 10 of this year, the Books for Colombia project was a joint effort between Spanish airline Iberia, social network ideas4all and pizza delivery firm Telepizza. The concept was based on the suggestion of a Telepizza employee who saw the potential of the empty-handed drivers on their way back…
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