With each pizza delivered in Spain, books for the Colombian needy

The Books for Colombia effort recently used pizza deliveries in Spain to get books to the needy in Colombia.

Spain28 Feb 2012
ga('send', 'event', 'Non-profit, Social cause', 'article', 'article-industry-impression', {nonInteraction: true});

Much the way the ColaLife project has worked to piggy-back on Coca-Cola's formidable distribution networks to get medicine dispersed where it's most needed, so the Books for Colombia effort aimed to capitalize on the pizza deliveries in Spain to get books to the Colombian needy. Taking place between January 10 and February 10 of this year, the Books for Colombia project was a joint effort between Spanish airline Iberia, social network ideas4all and pizza delivery firm Telepizza. The concept was based on the suggestion of a Telepizza employee who saw the potential of the empty-handed drivers on their way back…

Spotted another good idea???
Join our network and earn rewards

Print this idea Save as PDF

Short URL:

Read Next:

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update