Platform creates automated, personalized product emails for online shops

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The average email is opened by only 22.87 percent of its recipients, and the click rate is even lower at 3.26 percent. Large online retailers such as Amazon and eBay have advanced targeting tools to help them improve their email-based customer engagement and now Pushmarket will give small e-commerce businesses access to the same tools. The platform enables small retailers to produce highly personalized customer emails which take into account search data and previous website and email interactions on top of their purchase history. Pushmarket is a marketing platform which analyses customer data and produces customized product emails for individual…

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