Platform enables fans to buy company stock through Facebook

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The web has allowed companies to open up to customers in myriad ways – more direct communication, transparency and increased involvement in how enterprises are run. We recently saw social media site Zurker offer its users a stake in the business while keeping its books open, and now Loyal3's Customer Stock Ownership Plan is enabling any company to sell shares directly to their fans on Facebook. Companies can install the CSOP app directly onto their Facebook pages or websites, which gives visitors the option to buy a stake in the business through a process which takes "three clicks", according to…

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