Platform uses Facebook ads to set up dates

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New Yorkers can already increase their chances of finding love while ordering a coffee at the Matchmaker Cafe, and now multitasking love-seekers can find a date without even leaving the world's favorite procrastination platform — as Lovebook brings online dating to Facebook. Lovebook takes out Facebook adverts on behalf of its clients, targeting potential suitors using the social media site's inbuilt marketing algorithms. The dating service believes that by integrating their platform into Facebook's huge existing user base it can set itself apart from the many dating sites already in existence. Statistically, users do get a lot more potential for…

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