Platform facilitates online help from retailers

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We've already seen Neiman Marcus roll out its NM Service App, which enabled staff to see the customer history of shoppers checking into their stores in realtime in order to better understand their needs. Now Firefly is hoping to do the same for online stores, helping them to guide consumers through the site and offering purchase suggestions by sharing screens. Similar to when browsing in a shop customers may attract the attention of a staff member when they can't find something, have a query about a product or just want to know which one is the best to buy, Firefly…

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