Singapore-based UserScout connects willing participants with market research projects in one place.
We’ve already seen astronomers and cancer charities tap the crowds to help them with their research, but regular businesses can’t do this so easily. UserScout is a platform that connects willing participants with market research projects in one place. Businesses that need to trial their products, get feedback from focus groups or do some audience research often offer participants a nominal fee for their time – something which attracts students and part-time workers looking for extra cash. However, it’s often difficult to find the right participants for the project, and for volunteers to discover new opportunities to take part in. Having recently graduated from Asia’s Joyful Frog Business Incubator, Singapore-based UserScout enables volunteers to make their own profiles, where they can fill in their vital details, sign up to projects and receive money and rewards for participating. Businesses can immediately see who fits their criteria, advertise their projects and manage their respondents. Having launched globally – although the majority of its userbase still lies in Asia – the platform has helped over 1,000 volunteers gain USD 31,250 for participating in research projects, while also aiding businesses recruit the help they need. Recruiters – one to look out for in the future? Spotted by: Katharina Kieck