Platform helps businesses recruit relevant research volunteers

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We've already seen astronomers and cancer charities tap the crowds to help them with their research, but regular businesses can't do this so easily. UserScout is a platform that connects willing participants with market research projects in one place. Businesses that need to trial their products, get feedback from focus groups or do some audience research often offer participants a nominal fee for their time – something which attracts students and part-time workers looking for extra cash. However, it's often difficult to find the right participants for the project, and for volunteers to discover new opportunities to take part in.…

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